Mastering Outreach: A Multi-Step Approach to Cannabis Business Marketing
Marketing for cannabis businesses can be a challenging task, but it’s an integral part of the customer-acquisition process. To keep growing and expanding your reach, setting detailed goals each year that break down into monthly targets is crucial.
Once you have your pitch dialed in, it’s time to start building awareness and reaching out to your network. We will take a multi-step approach to this, which includes the following outreach types and strategies:
Assess the Facebook groups that are in the state and region you are in that are related to the cannabis business and industry. Join these groups and review the posts and questions to see if there are any types of posts that you can show thought leadership on. Dedicate 30 minutes once a week to reviewing posts and adding comments.
Assess the LinkedIn groups that are in the state and region you are in that are related to the cannabis business and industry and apply a similar strategy as Facebook. Dedicate 30 minutes once a week to reviewing posts and adding comments.
Start searching for key people on LinkedIn that can serve as strategic partners for your business. Add these people on LinkedIn with a personalized note that asks them something that can spark a conversation. Add no more than 10 connections each week. We want to make this meaningful.
Cold email outreach to your strategic partners is also a strategy you can use. You will want to make sure that you also add these partners on LinkedIn.
By following these outreach strategies, you can effectively build thought leadership, expand your network, and establish strategic partnerships in the cannabis industry. Don’t be afraid to step out of your comfort zone and engage with potential partners and customers in these digital spaces.
When implementing these marketing strategies, keep in mind the keywords relevant to the cannabis business and cannabis marketing. It will help optimize your content and increase your online presence.
If you need help with marketing services, feel free to contact us. We are here to help you grow and succeed in the cannabis industry.